David Beckham's partnership review: Haig Club Whisky

This week, we’re diving into an oldie but a goodie- Haig Club Whisky, the modern yet heritage-rich single grain Scotch whisky that’s taken the spotlight, thanks to a partnership with global icon David Beckham. But Haig Club isn’t just about celebrity status—it’s a whisky with deep roots in Scottish history. Let’s take a closer look:

The History of Haig

The Haig family is one of the oldest names in Scotch whisky, dating back to 1627. John Haig founded Scotland’s first commercial distillery, and Haig Whisky has remained a cornerstone of the industry for centuries. Haig distilleries historically spanned across central Scotland from Stirling in west across to St Andrews in the east. Today, the brand is owned by Diageo, one of the world’s largest alcohol producers. This marriage of history and modern innovation makes Haig Club a standout on the shelves.

The Packaging

If you’ve seen Haig Club, you know it’s hard to miss. The distinctive cobalt blue bottle is sleek, minimal, and luxurious—more reminiscent of a high-end cologne than a traditional whisky. This bold, modern design is clearly aimed at younger whisky drinkers and those new to the category. It’s a whisky made to stand out on your home bar.

David Beckham’s Partnership

Haig Club reached new heights when David Beckham joined as its global ambassador at the very beginnining of it's launch in 2014. Beckham’s involvement was not just a face on the brand—he’s been instrumental in promoting its stylish, modern image. From commercials to exclusive events, Beckham embodies the sophistication and accessibility Haig Club strives for. BU rumour has it this partnership has come to an end as Beckham plans to work on his very own alcohol endeavors!

Taste Test

On the palate, Haig Club is light, smooth, and approachable—perfect for whisky beginners or those who prefer something mellow. Expect notes of toffee, butterscotch, and a hint of vanilla, making it easy to sip neat or mix into cocktails like an Old Fashioned. Critics might say it lacks the complexity of other Scotch whiskies, but its drinkability is a major win for casual drinkers.

Final Verdict

Haig Club is a whisky that bridges the gap between old-world heritage and modern-day innovation. Whether you’re drawn to its stunning packaging, Beckham’s celebrity influence, or its smooth flavor, Haig Club brings something unique to the Scotch whisky world. Recruting a younger audience into Whisky- we await to see what they do next now that the 9 years of Beckham's support has come to an end! 

Have you tried Haig Club? Let us know your thoughts below!