Privacy Policy

Sip Seekers (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you use our website, www.sipseekers.com (“the Website”), and any related services.

By using the Website, you agree to the terms of this Privacy Policy.

1. Who We Are

Sip Seekers is a specialist search engine that helps travelers discover and book premium drinks experiences across Scotland and beyond.

Data Controller:

• Sip Seekers Ltd
• SC818403
• Email: hello@sipseekers.com

For distillery bookings processed through third-party platforms (e.g. AnyRoad, FareHarbor, Rezdy), those platforms act as independent data controllers for their part of the process.

2. What Information We Collect

We collect information in the following categories:

A. Information you provide directly

• Name
• Email address
• Phone number (optional)
• Country of residence
• Booking preferences
• Enquiry information
• Competition entry details
• Newsletter sign-up (via Seekers Club)

B. Information collected automatically

When you use our site, we automatically collect:

• IP address
• Device type and browser
• Pages visited
• Search queries (e.g. “whisky tours Edinburgh”)
• Dates and filters applied
• Referring website
• Cookies and tracking data

C. Booking information through third parties

When you book a tour or experience, you may be redirected to a third-party booking provider (AnyRoad, FareHarbor, Rezdy, etc.).

We may receive:

• Confirmation that you made a booking
• Date and time of booking
• Distillery or experience selected
• Non-identifiable analytics relating to your booking journey

We do not receive your payment card information.

3. How We Use Your Information

We use your information to:

A. Provide our services

• Show search results and tailored experiences
• Manage your enquiries
• Send booking confirmations (when applicable)
• Improve recommendation accuracy

B. Improve the platform

• Understand website performance
• Improve user experience and search quality
• Diagnose technical issues
• Monitor campaign effectiveness

C. Marketing and communication (only with consent)

• Newsletters and updates
• Experience suggestions
• Promotional campaigns
• Surveys and feedback requests

You can unsubscribe at any time.

D. Legal and compliance

• Security and fraud prevention
• Regulatory requirements (UK GDPR / EU GDPR)

4. Legal Basis for Processing (UK & EU GDPR)

We process your data under one or more of the following legal bases:

• Performance of a contract — to provide search and booking functionality
• Legitimate interests — improving the platform, preventing fraud, analytics
• Consent — newsletters, cookies, electronic marketing
• Legal obligation — responding to regulatory or data requests

5. Cookies & Tracking

Sip Seekers uses cookies to:

• Personalise search results
• Analyse performance and traffic
• Support marketing campaigns
• Enable third-party integrations

We use:

• Google Analytics
• Meta Pixel
• TikTok Pixel

Your cookie preferences can be managed at any time.

6. Sharing Your Information

We do not sell your personal data.

We may share data with:

A. Experience providers and distilleries

Only when:

• You make a booking or enquiry
• You choose to contact a distillery directly

B. Third-party booking platforms

AnyRoad, FareHarbor, Rezdy and similar providers collect booking and payment data directly from you.

C. Service providers

These include:

• Website hosting
• Marketing platforms
• Analytics tools
• Email service providers

All operate under strict data processing agreements.

D. Legal bodies

When required by law.

7. International Transfers

Your information may be processed outside the UK or EEA. Where this occurs, we ensure appropriate safeguards (such as Standard Contractual Clauses).

8. How We Protect Your Data

We use:

• HTTPS encryption
• Restricted access controls
• Regular security reviews
• Secure data hosting

We retain your data only for as long as necessary for the purpose we collected it for.

9. Your Rights (UK & EU GDPR)

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Object to processing
• Withdraw consent
• Request data portability

To exercise your rights, contact us at: hello@sipseekers.com.

10. Links to Third-Party Sites

Our Website links to distillery websites, booking partners and external resources. We are not responsible for the privacy practices of those sites.

11. Children

Our Website is not intended for anyone under 18. We do not knowingly collect data from individuals under 18.

12. Updates to this Policy

We may update this Privacy Policy occasionally. The latest version will always appear on our website.

13. Contact Us

If you have any questions about this Privacy Policy or your data, contact:

• Sip Seekers Ltd
• Email: hello@sipseekers.com