The Herald
The Herald- ‘Skyscanner' for Scotch whisky’ to offer rare tours
25 August 2026
About this coverage
Sip Seekers has been featured in The Herald following the launch of Sip Seekers Unlocked, our new series creating rare, bookable experiences at Scottish distilleries not normally open to the public. The feature explores our first Unlocked experience at Aberargie Distillery and the wider opportunity for whisky tourism to generate new revenue for producers and local communities.
“These distilleries don’t all need to become seven-day-a-week visitor attractions. Opening the gates for even a handful of carefully curated dates each year can create incremental revenue, introduce consumers to brands in an incredibly memorable way and create a new tourism product from assets that already exist.” says Victoria, Founder of Sip Seekers.
— The Herald
More articles
The Courier
The Courier- Opening door to rare access to distilleries
The Scotsman
The Scotman- ‘It’s the Skyscanner of whisky’ - how Sip Seekers is making Scottish whisky tourism easier
The Sunday Post
The Sunday Post- Hungry and thirsty visitors now want a lot more than just a See You Jimmy hat and a trip to a castle
The Press & Journal
The Press & Journal- Sip Diaries to boost drinks and hospitality tourism in Scotland