About this coverage
The Evening Telegraph covered the launch of Sip Diaries, Sip Seekers' new influencer-led campaign designed to inspire more people to discover Scotland's distilleries, drinks experiences and rural destinations. The feature highlights how the campaign showcases whisky tourism through a fresh, modern lens while helping drive visitors to local businesses across Scotland.
"A new influencer-led campaign aims to drive tourism spend into Scotland's rural communities while showcasing the country's world-class distilleries, hospitality and drinks experiences."
— Evening Telegraph
More articles
The Courier
The Courier- Opening door to rare access to distilleries
The Herald
The Herald- ‘Skyscanner' for Scotch whisky’ to offer rare tours
The Scotsman
The Scotman- ‘It’s the Skyscanner of whisky’ - how Sip Seekers is making Scottish whisky tourism easier
The Sunday Post
The Sunday Post- Hungry and thirsty visitors now want a lot more than just a See You Jimmy hat and a trip to a castle