The Courier
The Courier- New creator campaign putting Scottish drinks tourism in the spotlight
2 June 2026
About this coverage
The Courier featured the launch of Sip Diaries, Sip Seekers' creator-led campaign designed to showcase Scotland's whisky, gin and wider drinks tourism experiences. The article explores how the initiative aims to inspire modern travellers, support rural communities and unlock the untapped potential of Scotland's drinks tourism economy.
"Consumers now expect booking experiences to be as seamless as booking flights or hotels."
— The Courier
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