The Press & Journal
The Press & Journal- Sip Diaries to boost drinks and hospitality tourism in Scotland
2 June 2026
About this coverage
The Press & Journal covered the launch of Sip Diaries, Sip Seekers' creator-led campaign showcasing Scotland's distilleries, drinks experiences and rural hospitality. The feature highlights the campaign's mission to inspire modern travellers, support rural tourism and help reshape perceptions of whisky tourism across Scotland.
"We want to encourage people to romanticise Scotland a little more, discover somewhere new and realise that some of the best experiences in the country are often much closer to home than they think." "With Sip Diaries, we're simply shining a light on experiences that already exist- incredible distilleries, beautiful countryside escapes, amazing hospitality and the people behind them."
The Press & Journal
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